Berlin-based Brand Strategist, Campaign Developer, and Copywriter fluent in both German and English. 

I’ve been lucky enough to work with some really amazing brands and creative partners. Have a scroll through to get a feel for what I do. 

Like what you see? Hit me up for ideas, projects, workshops, or creative collaborations.

Select projects:
  1. Nomoo -> Brand
  2. Westwing -> Campaign
  3. Freda -> Brand
  4. Luya -> Brand + Web
  5. Armedangels -> Campaign + Copy
  6. ECF Farmsystems -> Brand 
  7. Meissen -> Campaign + Copy
  8. Gamba Zamba -> Brand 
  9. Vly -> Brand
  10. BfV Verfassungsschutz -> Editorial
  11. Feelfood -> Brand
  12. Polly -> Brand
  13. Hey Holy -> Brand
  14. Vemiwa -> Brand
  15. Perfeggt -> Brand
  16. ooohne -> Brand
  17. Baetter Baking -> Brand
  18. Yamo -> Brand
  19. Moa Hotels -> Copy
→about
↗sean@hausu-berlin.com
↗LinkedIn
FeelfoodRole: Strategy, Claiming, Tone of Voice
Design: Sonnenstaub
Brief: Reimagine instant cups as a new brand of healthy, delicious, and cruelty-free power lunches.

Approach: Hard-fact product attributes like high protein, low sugar, and gluten-free are great, but to really stand out, we decided to root the brand in inspirational outcomes: transforming 'healthy' into 'energetic,' 'delicious' into 'fun,' and 'cruelty-free' into 'proud of making change happen.'


Redesign: We drew inspiration from 90s murals and upbeat activism, translating them into vibrant colors and a bold yet friendly logo font with a V sign twist. Is it peace, victory, or vegan? The v-erdict is out. 

Additional branding elements, such as quirky illustrations and icons, enhance the brand's DIY feel and storytelling while tapping into an optimistic, can-do mindset.


Strategy excerpts: People don't buy what you do, they buy why you do it. 
The very real question that launched a thousand cups.
Going beyond hard facts to distill a brand persona. 
Transforming information overload into inspiration.

Claim: I developed a new brand claim to encapsulate the essence of the updated feelfood brand: Superfood. Super fast.
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