Berlin-based Brand Strategist, Campaign Developer, and Copywriter fluent in both German and English. 

I’ve been lucky enough to work with some really amazing brands and creative partners. Have a scroll through to get a feel for what I do. 

Like what you see? Hit me up for ideas, projects, workshops, or creative collaborations.

Select projects:

1. Nomoo -> Brand
2. Westwing -> Campaign
3. Freda -> Brand
4. Luya -> Brand + Web
5. Armedangels -> Campaign + Copy
6. ECF Farmsystems -> Brand 
7. Meissen -> Campaign + Copy
8. Gamba Zamba -> Brand 
9. Vly -> Brand
10. BfV Verfassungsschutz -> Editorial
    
11. Feelfood -> Brand
    
12. Polly -> Brand
    
13. Hey Holy -> Brand
    
14. Vemiwa -> Brand
15. Perfeggt -> Brand
    
16. ooohne -> Brand
    
17. Baetter Baking -> Brand
    
18. Yamo -> Brand
    
19. Moa Hotels -> Copy

→about
↗sean@hausu-berlin.com
↗LinkedIn

VlyRole: Strategy, Claiming
Design: Sonnenstaub
Brief: Create a strategy that would guide a new type of plant-based milk for years to come – providing values, positioning, mission statement and claim.

Thoughts: Plant-based milks are a dime a dozen. So, to launch one in 2019, you better have a clear vision and strong message to really stand out in overpopulated supermarket shelves. 

Approach: Made from pea protein and optimized in its nutritional value, vly is a decidedly more technical product than its competitors. We wanted to highlight this, while adding emotional depth with dynamic colors, modular shapes and a signature logo font. A far cry from the all-natural banjo aesthetics prevalent in the category.

Success: High protein, high demand. In just 3 years, vly grew to become the third-largest player in its category after Alpro and Oatly. 

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