Berlin-based Brand Strategist, Campaign Developer, and Copywriter fluent in both German and English. 

I’ve been lucky enough to work with some really amazing brands and creative partners. Have a scroll through to get a feel for what I do. 

Like what you see? Hit me up for ideas, projects, workshops, or creative collaborations.

Select projects:

1. Nomoo -> Brand
2. Westwing -> Campaign
3. Freda -> Brand
4. Luya -> Brand + Web
5. Armedangels -> Campaign + Copy
6. ECF Farmsystems -> Brand 
7. Meissen -> Campaign + Copy
8. Gamba Zamba -> Brand 
9. Vly -> Brand
10. BfV Verfassungsschutz -> Editorial
    
11. Feelfood -> Brand
    
12. Polly -> Brand
    
13. Hey Holy -> Brand
    
14. Vemiwa -> Brand
15. Perfeggt -> Brand
    
16. ooohne -> Brand
    
17. Baetter Baking -> Brand
    
18. Yamo -> Brand
    
19. Moa Hotels -> Copy

→about
↗sean@hausu-berlin.com
↗LinkedIn

PerfeggtRole: Strategy, Tone of Voice
Design: Sonnenstaub
Despite the boom of plant-based products hitting the shelves in 2022, one category remained uncracked: eggs. Perfeggt is here to scramble things up – developing scrumptious egg alternatives that mimic the texture, taste, and nutritional value of the original to a T.

Brief: Create a CPG brand for a somewhat technical product in a relatively new product category. It should appeal to diverse target groups: from Gen V to young families and best agers.

Approach: Technology aside, we wanted to put the egg in eggcitement – highlighting the fun of cooking (and eating) with bold colors and an energetic tone of voice. All this to resonate with and inspire a new generation of better eaters.


Design: A distinctive logo font combines with sleek typography to give the high-tech product a friendly, human face. This too is reflected in the colorful imagery and ubiquitous yellow. 

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