Berlin-based Brand Strategist, Campaign Developer, and Copywriter fluent in both German and English. 

I’ve been lucky enough to work with some really amazing brands and creative partners. Have a scroll through to get a feel for what I do. 

Like what you see? Hit me up for ideas, projects, workshops, or creative collaborations.

Select projects:
  1. Nomoo -> Brand
  2. Westwing -> Campaign
  3. Freda -> Brand
  4. Luya -> Brand + Web
  5. Armedangels -> Campaign + Copy
  6. ECF Farmsystems -> Brand 
  7. Meissen -> Campaign + Copy
  8. Gamba Zamba -> Brand 
  9. Vly -> Brand
  10. BfV Verfassungsschutz -> Editorial
  11. Feelfood -> Brand
  12. Polly -> Brand
  13. Hey Holy -> Brand
  14. Vemiwa -> Brand
  15. Perfeggt -> Brand
  16. ooohne -> Brand
  17. Baetter Baking -> Brand
  18. Yamo -> Brand
  19. Moa Hotels -> Copy
→about
↗sean@hausu-berlin.com
↗LinkedIn
YamoRole: Strategy, Tone of Voice, Copy
Design: Sonnenstaub
yamo has set out to revolutionize the world of baby food with an ingenious technology (HPP) that uses pressure – not heat – to preserve the many important nutrients, delicious color, and fresh taste of their all-natural & organic formulas.  

After 5 years on the market, the time was ripe to rethink the brand as a whole. For this, we developed a brand strategy, tone of voice and copy guide that would inspire a new generation of kids and parents – as bold and vibrant as yamo’s super fresh product.

Instead of clichéd parent-child stock photography, we wanted to give Yamo a fresh face by using candid, contemporary visuals that capture real-life moments as though their parents had taken them. After all, there’s nothing young parents love more than documenting baby's first everything.
Kids will be kids. For pre-schoolers and up, we wanted to capture a sense of adventure, cheekiness, and independent exploration, putting them front and center, parent-less, and letting them be: themselves.
We were asked to gamify special nutritional supplements in Yamo’s recipes to appeal to both children and parents alike. The result: our Yamo Superpowers.
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