Berlin-based Brand Strategist, Campaign Developer, and Copywriter fluent in both German and English. 

I’ve been lucky enough to work with some really amazing brands and creative partners. Have a scroll through to get a feel for what I do. 

Like what you see? Hit me up for ideas, projects, workshops, or creative collaborations.

Select projects:
  1. Nomoo -> Brand
  2. Westwing -> Campaign
  3. Freda -> Brand
  4. Luya -> Brand + Web
  5. Armedangels -> Campaign + Copy
  6. ECF Farmsystems -> Brand 
  7. Meissen -> Campaign + Copy
  8. Gamba Zamba -> Brand 
  9. Vly -> Brand
  10. BfV Verfassungsschutz -> Editorial
  11. Feelfood -> Brand
  12. Polly -> Brand
  13. Hey Holy -> Brand
  14. Vemiwa -> Brand
  15. Perfeggt -> Brand
  16. ooohne -> Brand
  17. Baetter Baking -> Brand
  18. Yamo -> Brand
  19. Moa Hotels -> Copy
→about
↗sean@hausu-berlin.com
↗LinkedIn
FredaRole: Strategy, Naming, Copy, Web
Design: Sonnenstaub
Brief: Develop and implement a strategy to oversee the naming and brand design process for a new frozen food brand. This should include retail packaging, web design, and overall storytelling for the first product: pizza.

Approach: Frozen food often gets a bad rap. But, this wasn’t always the case. There was a time when it was, well, sexy. We wanted to harken back to this era, presenting Freda as upbeat, slightly nostalgic home entertainment – as Fantastic Frozen Food.




Design: Bright, bold, and colorful, our design and naming draw on Italian giallo movies for inspiration, presenting the main star, la pizza, in saturated colors and flash photography.


From Formaggi Six to Salami Sensation, our naming leans into the cinematic inspiration behind our design, highlighting each pizza’s exceptional quality and toppings from artisanal producers across Italy and Bavaria.
Launching as a D2C brand, we wanted our design to impart a sense of fun and playfulness to the shopping experience, enticing customers to browse and explore beyond basic product needs.
A slice above the rest: Instead of simply listing ingredients and artisanal techniques, we decided to gamify the experience with a side-by-side toggle, allowing customers to see firsthand what a difference a dough makes.
©MMXXIVImprintData Privacy